Marketing

PR might be our bread and butter but we decided to put a good dollop of jam on top. Lockdown gave us some time on our hands and we turned this into an opportunity to expand our skill-set. We got straight to work swotting up on the latest developments in all things marketing – data analysis, email automations, paid social, website management – allowing us to become a one-stop shop for so many of your PR and Marketing needs.

We currently act as the in-house marketing team for a number of our clients including Humble Grape, Vivat Bacchus and Piazza Italiana.

We never underestimate the importance of speaking directly to those who surround you. We create and manage hyperlocal marketing plans for all of our clients, ensuring they are constantly engaging with the people who are right on their doorstep, whether it be corporates, the local BID, independent brands, influencers and local publications.

So, what does this look like?

Our work with Piazza Italiana (on Threadneedle St in Bank, close to The Libertine) has lead to exciting partnership conversations with a number of fantastic independent brands in the area such as luxury tailors Cad & The Dandy, rare spirits importers Tomoka Spirits and rare wine company Atlas Fine Wines.

Similarly with the Lillie Langtry (part of The Chapter Collection, over the road from The Prince) we converse regularly with the BID, plus local celebrities and influencers to ensure those closest to the sites are regularly engaged and start to see the venue as their go-to neighbourhood spot.

Incipio Group has grown quickly. We know that, as brands grow, staying on top of the local marketing element becomes more and more challenging. This key demographic is hugely important for the longevity of a venue (plus filling those quieter trading times), so we’re here, as an extension of your marketing team, to ensure all such bases are covered.