Target demographics
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East London locals
Primary target demographic includes local residents who live in and around the East London area.
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Sustainability advocates
Those that are passionate about eco-conscious dining would find Raan appealing. This includes people who value restaurants with a strong commitment to sustainable sourcing, zero-waste practices and environmental responsibility.
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Foodies
Raan offers a blend of traditional and sustainable cuisine, making it a unique destination for those who like to try London’s new hot spots.
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Local professionals
As Raan will offer an affordable workspace, it will attract local professionals and remote workers looking for a welcoming place to work, network, host meetings and dine.
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Late night crowd
The basement bar and the selection of cocktails / mocktails will likely appeal to a younger demographic seeking spots to go out in Shoreditch.
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Socially conscious
Given Raan’s commitment to the community, this could attract families and socially conscious diners looking for a restaurant that offers a range of affordable menu options and supports good causes.