We recommend kicking off the experience with a guided tour of the hydroponic farm. Guests will have the opportunity to hand-pick fresh fruits, vegetables and herbs for their dishes and learn more about the inner-workings of hydroponic farming and its role in Raan’s sustainability mission.

Back at the restaurant, guests will team up with Raan’s chefs to create a selection of dishes using their sustainable ingredients. The chefs can provide insight into their culinary process, sharing tips and techniques for how to cook sustainably. It would also be great for the chefs to share their insight into how the ingredients can be used in everyday cooking.

As the dishes are cooking away, one of Raan’s sommeliers can lead guests through the sustainable wine and beer options on the menu, whilst they enjoy a flight of each. The sommelier can lead them through which drinks will pair best with each dish.

Once the dishes are finished cooking, the group can gather for a shared meal with their chosen drinks.

We recommend providing guests with a gift bag that includes recipe cards, a pot of hydroponically grown herbs, and a guide for how to cook sustainably at home.

These cooking workshops can be ticketed and sold via the website.

To promote the cooking classes, we would send out a press release to the media, highlighting the key USPs and invite journalists and key influencers to experience one of the classes.

Promotion across social will be key as well as getting the word out to your database via e-newsletters.

We will also post about the cooking classes on local event listing sites, local forums, Facebook groups, etc.

We could potentially partner with sustainability organisations such as Friends of the Earth, Women’s Environmental Network, WRAP, Sustainable Food Trust, Young People’s Trust for the Environment, etc. to push the classes to their members.